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Sofar Sounds

Loyalty Marketing Manager

Growth – New York, New York
Department Growth
Employment Type Full-Time

 COMPANY: Sofar​ ​Sounds​ ​reimagines​ ​live​ ​events​ ​through​ ​curated,​ ​secret​ ​performances​ ​in​ ​intimate​ ​settings in​ ​more​ ​than​ 400 ​cities​ ​around​ ​the​ ​world.

ROLE: This is a new role to Sofar, as we look to build our new Audience Development Team to expand user activation, engagement, and retention as part of our Growth Team. This role will primarily focus on products and campaigns that inspire audience members to become a more integral part of the Sofar community.

The role sits in our New York office with our Audience Development Director.

POSITION TITLE: Loyalty Marketing Manager

REPORTING TO:  Audience Development Director

LOCATION: New York City


Manage audience loyalty and retention efforts across multiple platforms

  • Help plan, execute and optimize audience activation and retention efforts across email (including automation), web, in-person events, paid media campaigns and other relevant channels

  • Brainstorm and test new ways to encourage audience loyalty and engagement

  • Assist in deploying and analyzing A/B tests towards the goal of increasing customer retention

  • Work alongside Sofar’s Brand Team to source effective content to engage our existing audience. Collaborate with Growth Team colleagues on campaign strategy and support Commercial Team campaigns.

  • Create and maintain relevant media plans

  • Collect audience feedback by deploying targeted surveys about Sofar retention and referral products

  • Support all aspects of Sofar’s growing membership program by planning relevant acquisition and retention campaigns

  • Consistently look to support other teams and improve our process

Sofar’s Audience Development Team is looking for an ambitious and creative team member who puts forth the drive to achieve goals and exceed them. We are looking for a well-rounded person who thinks outside of the responsibilities listed above.



  • 2+  years working in digital marketing, specifically in loyalty, retention, and/or referral with experience in audience segmentation

  • Track record of identifying, designing and executing CRM campaigns that drive user loyalty and engagement

  • Experience with CRM and/or marketing platforms. Experience in working with an email service provider, managing  campaigns (email or social), and reporting results

  • Strong analytical skills, with a pedigree in testing, optimization, and data-driven insight

  • Outgoing and curious about people, you don’t mind jumping into a customer service issue, surveying audiences or digging through email lists  

  • Methodical thinker, constantly looking for ways to improve performance, process, or culture

  • You enjoy creating and maintaining media plans!

  • Possess a strong interest in music


  • Experience working in a fast paced environment

  • Previous experience with Sofar

  • Understanding of the existing live and recorded music industry

  • Experience managing VIP groups, online communities, subscription services or membership programs

  • Preferred experience with Excel (bonus for SQL and/or HTML), Tableau, Survey Monkey, Typeform or other tools to collect and analyze audience data

  • You have channel expertise in either paid media or email marketing

Salary Range: Commensurate with experience


WORKING HERE: Sofar Sounds offers a comprehensive benefits package including health and wellness benefits, retirement, as well as opportunities for career growth and development.

We're a company of trust. What does that mean? If you need to take a break and go on a long walk, do it! If your family is in town and you want to spend the afternoon with them, do it! Need a vacation? Definitely do it! We trust our employees to take time when they need it.

At Sofar, we embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are inclusive. The more we live that, the better our work will be.

COMPANY CULTURE: People who join Sofar Sounds have an excitement and energy about what we’re doing. They want to be a driving force of growth for emerging artists, committed to creating a magical experience for performers and fans alike, and this is reflected in the way they work.

We are growing swiftly, helping more musicians in more cities. As a result, we expect our people to get things done efficiently and to help other team members, whether a specific task is their role or not.  Also to learn from, and make changes as a result of, feedback from one another and our community.

The right candidate should be efficient and upbeat, and needs to live the Sofar experience while sharing our vision for discovering great new music and creating the best live event experience in the world.

  • Applications are due by: January 25th

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