COMPANY: Sofar Sounds reimagines live events through curated, secret performances in intimate settings in more than 400 cities around the world.
ROLE: This is a new role to Sofar, as we look to build our new Audience Development Team to expand user activation, engagement, and retention as part of our Growth Team. This role will primarily focus on products and campaigns that inspire audience members to become a more integral part of the Sofar community.
The role sits in our New York office with our Audience Development Director.
POSITION TITLE: Loyalty Marketing Manager
REPORTING TO: Audience Development Director
LOCATION: New York City
Manage audience loyalty and retention efforts across multiple platforms
Help plan, execute and optimize audience activation and retention efforts across email (including automation), web, in-person events, paid media campaigns and other relevant channels
Brainstorm and test new ways to encourage audience loyalty and engagement
Assist in deploying and analyzing A/B tests towards the goal of increasing customer retention
Work alongside Sofar’s Brand Team to source effective content to engage our existing audience. Collaborate with Growth Team colleagues on campaign strategy and support Commercial Team campaigns.
Create and maintain relevant media plans
Collect audience feedback by deploying targeted surveys about Sofar retention and referral products
Support all aspects of Sofar’s growing membership program by planning relevant acquisition and retention campaigns
Consistently look to support other teams and improve our process
Sofar’s Audience Development Team is looking for an ambitious and creative team member who puts forth the drive to achieve goals and exceed them. We are looking for a well-rounded person who thinks outside of the responsibilities listed above.
SKILLS & COMPETENCIES:
2+ years working in digital marketing, specifically in loyalty, retention, and/or referral with experience in audience segmentation
Track record of identifying, designing and executing CRM campaigns that drive user loyalty and engagement
Experience with CRM and/or marketing platforms. Experience in working with an email service provider, managing campaigns (email or social), and reporting results
Strong analytical skills, with a pedigree in testing, optimization, and data-driven insight
Outgoing and curious about people, you don’t mind jumping into a customer service issue, surveying audiences or digging through email lists
Methodical thinker, constantly looking for ways to improve performance, process, or culture
You enjoy creating and maintaining media plans!
Possess a strong interest in music
Experience working in a fast paced environment
Previous experience with Sofar
Understanding of the existing live and recorded music industry
Experience managing VIP groups, online communities, subscription services or membership programs
Preferred experience with Excel (bonus for SQL and/or HTML), Tableau, Survey Monkey, Typeform or other tools to collect and analyze audience data
You have channel expertise in either paid media or email marketing
Salary Range: Commensurate with experience
WORKING HERE: Sofar Sounds offers a comprehensive benefits package including health and wellness benefits, retirement, as well as opportunities for career growth and development.
We're a company of trust. What does that mean? If you need to take a break and go on a long walk, do it! If your family is in town and you want to spend the afternoon with them, do it! Need a vacation? Definitely do it! We trust our employees to take time when they need it.
At Sofar, we embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are inclusive. The more we live that, the better our work will be.
COMPANY CULTURE: People who join Sofar Sounds have an excitement and energy about what we’re doing. They want to be a driving force of growth for emerging artists, committed to creating a magical experience for performers and fans alike, and this is reflected in the way they work.
We are growing swiftly, helping more musicians in more cities. As a result, we expect our people to get things done efficiently and to help other team members, whether a specific task is their role or not. Also to learn from, and make changes as a result of, feedback from one another and our community.
The right candidate should be efficient and upbeat, and needs to live the Sofar experience while sharing our vision for discovering great new music and creating the best live event experience in the world.
Applications are due by: January 25th